Creative Futures’ is a career fair for high school students - an age when you’re still figuring out where you fit and choosing a career can feel overwhelming. This campaign had the opportunity to address that uncertainty.
Concept
Brand ingredients
Brand expression
There’s one place this audience is guaranteed to be: school. And one trait many teenagers share - avoiding unnecessary interaction.
So how do we connect with them while keeping forced engagement to a minimum?
So how do we connect with them while keeping forced engagement to a minimum?
